Two years ago, Robert Booth left his role as a senior executive with Emaar to launch his boutique property development company, Ellington Group.
Founded only two years ago with co-partner Joseph Thomas, Booth now has 11 properties under development spread across MBR City, Downtown Dubai, Emirates Hills, Jumeirah Village Circle and the Palm Jumeirah.
But these are certainly no ordinary properties.
From day one, Booth set out to create high-end properties that replicate his own passion for design, architecture and art. The tagline is “Live in Design”, where residents can enjoy a “community within communities”.
It has already brought seven projects to the market and sold 1,500 units. This year will see the release of 14 more, comprising another 2,400 units.
With an average price of AED1.2m ($328,000) per unit, you can see the doubling of revenues over 2017 to reach AED1.5bn ($411m) for this year alone. By the end of 2018, revenues could have crossed the billion dollar mark since Ellington’s inception.
Its marquee projects such as Belgravia and Eaton Place in Jumeirah Village Circle and DT1 in Downtown Dubai have already won acclaim from both investors and residents for their top quality and, just as importantly, immaculate after-sales service.
Take its Belgravia Heights project, due for release shortly – current projections show it will be completely sold out, again with zero marketing.
The full order books and waiting lists are a testament to his latest success
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