Studying digital marketing, will help you learn more, but it doesn’t guarantee that you’ll get more traffic, sadly. Today I’m going to break down what you should stop studying digital marketing and what you should do instead, while getting 10X the results.
RESOURCES & LINKS:
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Ubersuggest:
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I’m say you should stop studying digital marketing, if, and only if you’ve been studying it for six plus months to a year or even more, you haven’t done any actual campaigns for your clients or yourself. You gave up after your failed campaign and if you haven’t even implemented any of the things you’ve learned. Because you could be learning a lot about digital marketing.
So even if you tried one campaign or two campaigns on, let’s say SEO, but you also learned about social media marketing, paid advertising, email marketing, conversion rate optimization, and you haven’t tested out any of the other stuff, you need to go and start doing.
So step one, start by focusing on one marketing discipline. That discipline could be paid traffic, social media, SEO, content, marketing, copywriting, email marketing, conversion optimization. It doesn’t matter what it is.
Two, find a client that has a product or service in that niche that is easier to make success and work for free or at very low costs. You may not want to work for free, but trust me the experiences while worth it. This typically means products or services with high ticket value or higher retention, right. Those are easier to optimize. The goal is to find a product or service that has a hungry market and is underserved and ideally a big TAM. TAM stands for total addressable market. The bigger the market, the easier it is.
The next step find successful products and services that are in the same vertical, and reverse engineer their success. What does their offer look like; pain points, needs, wants? What does it address; their price points, guarantees, payments, conditions? What are their traffic channels that they’re leveraging? Right, what is the ones? Are they mainly using SEO, paid advertising? You can use Ubersuggest to check this out and see where people are getting their traffic from, as well as similar one.
Try to see how they’re positioning their ad, and copy the elements from the imagery to their videos, to their landing pages. And that gets me into, do they have multiple landing pages for different audience segments? This will give you an indicator of the different groups of people that they’re targeting.
Now, if you’re not sure on how to figure out their landing pages or even their ads or the ad copy, check out Facebook’s Ad Library. Facebook’s big. Everyone’s on Facebook. You’ll be able to see what they’re running, and if they have a ton of engagement on those ads.
Probably is working better than the ones that don’t have tons of engagement. It’ll give you a direction of where you should go. It doesn’t mean if you copy them, you’ll be successful. It just gives you a rule of thumb on what direction you should go on.
The next step, create a minimal, viable campaign that works on some of the foundations that you’ve discovered in your competitive analysis. Use only one pay ade channel initially, or one SEO organic channel or conversion channel, depending on the business you’re working on. Test different variations of your offer, your ads, your creative segmentation options. See which angle is the most successful and double down on it And create variations around the winning offer and angle and creative and see how you can improve it even further.
Next step, find other products, services, and clients in the same niche that don’t compete with the first campaign that you’ve created, and apply what you’ve learned.
But here’s the thing, if you learn so much and you keep learning, and you never implement, you won’t understand the intricacies. There’s always so much that you’ll learn by just doing that’s not taught through reading. So you got to actually take action.
00:00 – Introduction
01:08 – Star The Focus On One Marketing Discipline
01:24 – Find Out And Choose A Niche That’s Easy To Make Success
02:17 – Find Successful Products And Services
03:43 – Use Only One Paid Ad Initially
04:45 – Knowledge Is Priceless, But….
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Neil, what free tool we can buy for wordpress website to offer our visitors for free please? Waiting for an answer. Sincerely!
i was introducing about this digital marketing when i was in 12 standard at that time but i didnot do at that time so now i want to do this course online i have a laptop also so this is the time to learn this marketing so is it possible to learn in chromebook i have a chromebook not a laptop so kindly tell me is it possible to do this
Thanks Neil for the great advice. You are the man!
Heyy Neil. Iam a beginner in this field . Iam a student. Iam not sure what to do.
can you suggest me a roadmap for career in Digital marketing. I've just completed the course from Hubspot…. anddd Iam looking for practical programme and a niche to dive in.
Hi
Thank you🙏
Hi Neil, how to know the which business is under-represented? How to determine whether its a business worth going into?
Social media wins the game because people started buying with their emotions.
Social media clearly helps to sell the products/services based on targeted people emotions 😊
From my point of view,
I see digital marketing as
More targeted 🎯 way of marketing
Eg : Clear location, gender basis etc.
Target keen marketing is also digital marketing 😊
Sorry if iam wrong
Hey Neil, based on your videos and content I started learning DM. Even having Bachelors degree in Economics, this is still kinda new for me. I completed course about PPC, that is area I would love to focus the most. I have very good understanding and I like it. Only problem now for me is to find job so I can implement my knowledge. I want to work for free as well, but it’s impossible to find any job. The funniest part is for entry level almost everyone is asking for 2-3 years of experience.
Excited
Sir thank you for this great video. I have learned all basics about digital marketing. Now please tell me main highest paying and of highest scope field of digital marketing which I should study in advance manner?
Hi Neil but how we will find products and services to promote.
Is coding knowledge required to learn digital marketing?
Congrats for completing 1m subs!🤩
Pinterest is my traffic source and I agree Neil stop studying and start actually implementing what you’re studying.
I like SEO, copywritng and Data Science/Analytics. Not sure if this is a good combo
How to work on campaigns with Google Ads or analytics if you are a student and dont have a job ? How to practice on that ?
A big shout out to everyone who recommends 🌟 🌟 🌟 .. contact him on every single steps on your digital marketing..
If you can send me all data which is free of cost available for social media marketing. Share me link, I am starting my own business this will help me. Thanks
Social media marketing
Thanks dear
Do you know gujarati language?
Thanks for this
Neil Bhai, thanks a tonne for sharing the field tested tips, tactics and strategies! Want to sell my product online, how do I find which is better – Google search ad, FB ads etc?.. customer is Gen-Z, young professionals mostly in cities.. kindly suggest. Thanks! 🙏
Hi Neil, I really appreciate your efforts and content. But I have a query too. I am working on Podcasts and I am a bit confused about the content for social media. Could you help me get started on this?
Thank you.
Hey Neil, Thanks for excellent video. Would you say your videos from 2017 to date are good enough to learn Digital Marketing for someone starting out (Incl. the "Unlocked" courses? or reading your blog is required as well? If reading written NP blog is required? what is the easiest way to navigate the blog? I find it quite overwhelming. Thanks
Hi, please guide me on the below query.
I’m a budding content creator on Instagram and youtube and i have 16k+ followers, and i have no idea on Marketing.
For my growth in this field, I want to learn social media marketing strategies. Could you guide what should i go for?
Take Digital marketing courses from Udemy or other platforms, take big influencers workshops, learn digital marketing on youtube?
If you have other things apart from the above mentioned option, please do suggest.
Thankyou in Advance😊
Super
Amazing well researched and practical technique you explain ed. Even I use them for my own astrological business
Very valuable information. First of all, this is based on your practical experience. Thank you very much 👍
Hello friend how are you doing thank you for all the positive impacts you've bought to our lives
And another question why you don't run ads on YouTube
Hey sir I don't have my own website or any product but I wanna learn seo and provide this as service should I only focus on SEO or should I take any other course along it would be pleasure if I get reply thank you sir
Good Information Sir. SEO is the Main Traffic Source For Us Sir.
Hi Neil, thanks for the content. Pls i want to ask a question.
I am learning how to run Google Ads and copywriting. What do you think I should focus on and is it good thing working on both?
I will be happy to get a response from you thanks.
If I am starting today, I would learn content writing.
Important and basic.
Sir I know social media marketing, Google ads & Facebook ads, SEO on WordPress Website but have not done practical then have done next step
SEO
Human SEO…you trendsetter, you :))
Hey I have learnt a lot on digital marketing, but I am just afraid of being wrong, like if I work for someone to run fb ads and if I am not able to do or if I am not able to get conversion? How can I get confidence?
Love from Bihar ,india
You are extraordinary ❤️
Hi Niel, you always say come to NP digital for our marketing needs but we feel it could be very expensive as you actually serve companies.
Awww my bald head man😋😂
I totally agree with you, Neil. We need to start implementing but sometimes we don´t know when to stop learning. We shouldn´t let circumstances force us to take action… Cheers!!! 😉
My best traffic sources has been having my own affiliate program and my email list. Having a few good affiliate promoting my products has been 100% a winning strategy.