In this episode Ms. Suchitra Surve talks about the upcoming field Digital Marketing. Digital Marketing is the process of promotion and marketing of products or services online. It uses the digital technologies mainly the internet and other means like text messages, digital videos, Ads, Apps, links and blogs. A digital marketer ideates, plans and create strategies to market the product online that is through social media networks, digital applications, emails or Advertisements. One creates and maintains the material for emails, text, advertisements or online banner. One can work as a digital marketer, search engine specialist or search engine manager. The job opportunities in the field are available in digital marketing companies, ad agencies, PR agencies, communication departments, freelance or device platforms. Along with the technical usage one also requires certain skills sets like understanding the audience risk taking abilities, Creative bend of mind, and market understanding.
