Website Speed – Does NOT Matter ! Unless…… Learn What to look for.
In this website speed for SEO video what I’d like to share with you is why web speed just does not matter in most cases.
This video will outline exactly what you need to be watching out for when doing your speed optimization for any website. Along with that I will go ahead and give you some recommendations for some free tools that will allow you to do your own analysis from multiple different devices like desktop and different mobile dev ices using different locations while utilizing different latencies.
Great free tools for website speed testing:
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If you have any questions related to website speed or search engine optimization please feel free to go ahead and ask below. #websitespeed #chrispalmerseo
0:00 Website Speed Does Not Matter Unless
2:00 Does Website Speed Matter for you
4:00 How to fix website speed issues
6:00 Website speed optimization tools you can use
8:00 Website Speed for SEO matter
9:00 Does WordPress Website Speed Optimization matter
10:00 Does E Commerce website speed matter
Chris Palmer Marketing SEO
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Tamaqua PA 18252
(570) 810-1080
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Speed matters for Heavy Metal and SEO, but it's not the only factor that Google checks. But, you can also be the fastest, with a crappy website. Don't underestimate loading speed, on the other hand, as you said, don't spend too much of your resources, there are a lot of things to fix!
I have great respect for you because you're brilliant, but in this case I respectfully disagree.
I know, I know, I get it. Be "just" faster than everyone else. But in my opinion, pertaining to user experience (I mean, people is who this is all for correct?), the lowest barrier to "competitive" dominance simply isn't good enough.
A visitor will put up with a site's pagespeed just long enough to either get what they want within their typically tiny time frame of patience, or mutter the words "f**k this" and move on to a competitor.
BUT… it's not as though if the second or third one is slow also – even if slower than the first site – they're going to go back to the first one because it was a bit faster. No. They're simply going to stick with the one they're on at the time, despite being completely frustrated, and roll with it. Annnd the first choice lost the business… even if their pagespeed was "just" faster than everyone else's.
Additionally, the pagespeed of a competitor may change at any time if they wish to gain a competitive edge. Who wants competitive pagespeed auditing to be added to their daily to-do list?
To me, be fast… in fact dominant… thus eliminating pagespeed as a competitive threat to begin with in addition to it being a potential conversion killer. After all, a pagespeed of 5.7 seconds is said to result in a CR of less than 0.6%.
On a side note: A case study involving Walmart showed that for every 1 second improvement in pagespeed there was a 2% conversion increase, for every 100ms increase in pagespeed there was a conversion increase of 1%, and an over all reduction in bounces.
And the latter encapsulates what truly matters… how optimizations can positively impact a business' bottom line.
100% when working at agencies we used to put huge emphasis on pagespeed to try and upsell through client on a new website. It almost always worked despite all my testing proving that this doesn't matter at all.
What WP themes would you recommend for mobile first speed optimized new website build ? Thanks again for all of the amazing gems of knowledge you are sharing.
Speed doesn't matter if you are already the fastest but it does matter if you are not the fastest? so you are pretty much saying SPEED DOES MATTER?
Great tip – Match against the competition in the SERP!
what is your seo on BHW ? I saw it on bookmark!
Love your videos bro
I knew that. Thanks for the confirmation
Speed is a tie breaker.
Brilliant
Nice! They’ve put so much focus on this aspect of websites. Thanks for this video!