Online course marketing presents some unique challenges, and it’s certainly not as easy as just sending traffic to your course sales page. If you want to market an online course, you need to take your potential customers on a journey to transform them from strangers to customers. In this video I show you how to create an online course sales funnel to do exactly that.
If you’re new to marketing online courses, or you’ve tried to sell an online course but haven’t been able to do it successfully, this video is exactly what you need.
There are several important steps to any online course digital marketing funnel. Each one has a specific purpose and helps move a new lead closer to becoming a customer. You need to build trust, establish yourself as an expert, and demonstrate your ability to solve a person’s problem before they’ll be willing to buy your online course or coaching program.
This works for online course marketing or for marketing coaching programs or consulting services.
Whether or not you want to use ads to sell online courses, you need to do this first. If you don’t get this fundamental online course marketing funnel in place, it doesn’t matter where your traffic comes from (social media, ads, Google etc.), you’ll still struggle to sell online courses. But once you have this in place, you’ll be able to scale using whichever traffic source you choose.
I cover how to sell online courses using webinars and email sequences, so you can choose the method that you prefer.
This is your complete online course marketing plan. If you want to sell online courses from your own website, you YouTube channel, your podcast or anywhere else, you need to do this first.
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Tools Mentioned in this video (affiliate links):
— Easywebinar –
— ActiveCampaign –
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How do you overcome objections when you don’t have any previous clients and aren’t sure what they’re objections would be
webinars and 5 emails in 5 days? Have I gone back in time to 2010?
Even in 2023 this is still very relevant and great information
That's a great method. I have started creating online courses on this platform called CourseFunnels. It is so easy to use and also much easy to sell as well. It has got these amazing plugins to boost sales. Any thoughts on this?
You are one of the best andrew ❤
Very helpful, thank you very much
You forgot the most important part: How do you get people to join your webinar? Facebook ads? Google Ads? What strategies do you use?
Really great video for trainers who do not have a marketing background. Thanks for sharing
Thank you! This is literally the best video I've watched about this topic. Thank you for explaining the email sequence and the purpose of each one so well. Very very helpful!
Could you kindly guide me on how I should adapt the more expensive course funnel for a premium 3 months 1:1 coaching package, and message people on LinkedIn about it to get them on a 1h free consultation call, and do the sale on the call instead of the webinar. Thank you!
Thanks so much Andrew! This was insanely helpful, and loved the step-by-step format, super easy to understand 😊
So amazing to see hundreds of people excited about online course industry! Those who're just starting, keep going!
Hi Andrew! Thank you for providing great information to the YouTube community. We know these videos take a lot of time and energy so we appreciate everything you do! – Warmest Regards, Adam and David
This video needs more views!
Awesome video, thank you
The best content! but can you please help me in this im really having a tough time with it, my page view is 23k and view content is 18k and purchase is 613 and add to cart is 800 in events manager, but when i create custom audiences for retargeting but my audience size is showing below 1000 for any event or type of audience that I create, i tried creating them over again but the same issue is appearing, i contacted fb support but they didnt help me out with this, so please what should i do please! 😔
How do you feel about using MOFU and BOFU Facebook ads in your funnel instead of an email sequence? (For example, by retargeting people who watched your webinar or downloaded your freebie.) I'm really resistant to using an email sequence because I'm the person who will download a freebie and then immediately unsubscribe after receiving it. I also know that most people are getting 5-20 emails a day and I would worry about mine getting buried in that pile. Whereas by retargeting you can ensure that you're getting in front of your customers.
This content is gold! Thanks Andrew!
Hi Andrew, I went to your site to download the Facebook ads cheat sheet, but I received a "page not found" message. Is the cheat sheet still available? Thanks
Another fantastic video. Your content is excellent and very helpful. Thanks
You said on a previous video when testing Facebook ads test audiences. Do I keep an open audience or do I pick specific interests and run ads like that
great video, just a question if i sell watches such as casio or festina on facebook, can the ad be rejected because of it?
Tamsak done host and thanks for sharing this video