Today’s search engine algorithms focus on a lot of different factors. However, some factors always carry much greater weight and importance than others, which in order to understand, you need to “know” SEO. However, everything has become easier with 5 basic supporting factors website optimization and increase your website’s search ranking on the following search engines. Find out now!
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Optimizing website and ranking on search engines with 5 important factors
URL structure
The URL structure is the address of your business website. And this is also one of the “small but martial” factors that you can improve to website optimization mine.
You should use a consistent URL setting style for your website, such as by category, by post type, by date of publication, etc. Don’t use URLs in a messy, messy way, because they will cause algorithms. messed up, and Google will ignore your website, not index, not increase rankings.
Optimizing website URL structure is one of the basic but important steps
At the most basic level, a “qualified” URL should look like this: domain name / page name / category name / article name. This is a form of “optimal” URL, which supports search engine algorithms and scanning engines.
Key word
Keywords are still the most important factor in SEO optimization. Keywords are common words/phrases that customers use when searching for information about your products or services. Therefore, keyword selection plays an important role and also takes a lot of time due to increasing competition.
Short keywords of 1-2 words will usually have a very high competition, so you should use more longtail keywords as well as keywords related to the place to increase the likelihood of appearing on the website. SERPs. If you insist on using short keywords to compete, the chances of winning are very low, especially when your website is completely new.
Use long keywords instead of short keywords
Meanwhile, longer keywords will be more targeted, especially relevant if you are in a niche business. And because of their lower level of competition, the chances of your website ranking at the top of the search engines are also much higher. For example, the main keyword is “user experience”, then short keyword can be “optimize user experience”, and long keyword can be “optimize user experience on e-commerce website”,…
In addition, you can add some place names to increase visibility and be searched. For example, instead of “decoration tools”, you can add the place behind, as “Ho Chi Minh City decor tools” or “Hanoi decor tools”, etc. If you do, you can continue reach consumers in that locality more than websites that do not include the location in the keyword.
Picture
Images are a very important element for any website. Images on the website can be fully optimized, and image optimization is also an important step in website optimization.
Images can also be optimized!
Some ways can be used to optimize website images such as:
- Name the image containing the keyword
- Make sure the image name contains the exact content in the image
- Optimize image size vs resolution to reduce page load speed
In addition, you can also refer to the article on optimizing website images of CHILI to learn more about this step.
Page title
Page titles are small words that appear in the tab bar when you open a website. Just like URLs, you need to be consistent in how you title your website. Also, an important thing to keep in mind is that the page title has a character limit, and the optimal level is usually between 50-70 characters, including spaces.
The page title should be between 50-70 characters
The last important element is the meta description. These are small pieces of text that appear just below the title on search engine results pages (SERPs). In order to attract users to click on the link and visit the website, the meta must be really short, concise and attractive.
Just like meta in one Standard SEO articles, the meta description for a page in your website will be limited to about 160 characters. Therefore, the use of language in the meta is very important. A standard meta will usually include information, keywords, and even a CTA (call to action).
The limit of meta description is only under 160 characters
Thus, by optimizing the above 5 simple but extremely important factors, you can website optimization your business and increase your chances of appearing on the first page of search engine results. Don’t forget to follow CHILI Regularly to update the latest news on business website design!
