The internet has transformed purchasing behaviors, especially with younger audiences relying heavily on social media. A Google algorithm update in August 2024 has altered how websites rank, with Reddit and AI gaining prominence.
Stay tuned to learn if your business really needs a website or if there are better alternatives.
Other helpful resources:
Web Design Trends 2025
The 3 Skills You Need to Build Stand Out Websites
Say hey on insta!
00:00 Introduction: The Changing Landscape of Online Purchases
00:08 The Role of Social Media in Modern Purchases
00:38 Do Businesses Still Need Websites?
01:27 Understanding Your Target Audience
02:16 The Impact of Product Type on Website Necessity
03:12 The Fractured User Journey
03:42 The Importance of a Holistic Online Strategy
04:18 The Power of Email Marketing
05:00 Final Thoughts: To Website or Not to Website?
05:34 Conclusion and Next Steps
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