A Career in Digital Marketing
The field of Digital Marketing, which incorporates social media, is an exciting and ever-evolving field. Once used as a quirky tool to stay in touch with old friends to now a massive marketing platform, capable of delivering ultra-targeted ads to a global audience, social media marketing generates web traffic, increases conversions and sales, and aids in branding, market research and building email lists. The growth in this industry created several different career choices, specific to digital marketing.
Dakota County Technical College (DCTC) offers a two-year degree as well as a short certificate option in Digital Marketing.
DCTC Digital Marketing Specialist: The program you will master the tools and techniques critical to success, helping you to propel your marketing career, promote your business and boost the bottom line. You will gain skills to engage your audience and enhance your online presence by creating compelling content that generates quality traffic. Students will also learn how to leverage various monitoring methods to stay on the cutting edge of digital media promotion, Google Adwords, advertising using social media, social media trends, blogging, mobile apps, SEO, analytics, keywords, and also begin uncovering a vast array of exciting opportunities in the evolving field of digital marketing.
Work Environment
Digital marketing specialists oversee the implementation of different digital promotions, pricing, services and products, and distribution through digital platforms for clients and their companies. Strong writing and grammar skills are important, as you may be assigned to blogging or other writing on behalf of your clients. Professional tend to work under deadlines set from managers, clients, or themselves. Besides quick turn-around on projects, you will need to be a multi-tasker and be able to accomplish tasks on your own or as part of a team. In addition, you must be a self starter and have strong project management skills.
The Digital Marketing Specialist degree and short certificate programs can be taken fully online, in the classroom, or even a combination of both educational environments.
Potential Job Titles:
• Social Media Marketing Manager
• Social Media Manager
• Digital Marketing Specialist
• Digital Marketing Coordinator
• Digital Communications Specialist
Contact: Admissions@dctc.edu or toll-free 1-877-YES-DCTC
Other available programs in DCTC’s Marketing and Sales area:
• Marketing Design
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• Sales Management & Specialist (
• Marketing Communications Specialist (
• Business Marketing (
