Want to SCALE your business? Go here:
Want to START a business? Go here:
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
*FULL DISCLOSURE*
I make content to make money – just – on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
💯
Im a retired plumber and reaching out to get on google to promote my name
❤ your talent, Alex.
2025: all media and all plattforms are relevant. Let the data speak
Helpful
Never believe a guy who mistakes four fingers for three 😂😂😂
Crestani's younger brother
3 things required but 4 fingers…you messin' with me? lol
Hello guys! I am about to release a fitness clothing brand, I decided to use athletes with good following to promote. I am hesitant to approach them, since I am uncertain what is a reasonable offer. If I offer them a percentage% of every sale made through them, how do I seperate it between the others(I am planning to use more than one)
avatar, medium, platform, activities (1 on 1 vs broadcast)
Thank you so much Alex.
Clever
That's 4 not 3 😅
After this dude showed his lady to the world nobody listened to him ever again. lol 😂 dude used to get millions of views now he gets 100-1000 lol
This is very helpful. Thank you ❤
Any advise on how to start importing coffee to us? Akready have the coffe- need advise on how to sell it in Us
The finger part has me so fumbled that I've had to watch this video more than 5 times to fully understand without being distracted haha
What good business ideas are best for tiktok because there's so many different ways people are making money on there and I never know which one to go for. I do like the idea of brand deals though as I don't need to create my own product so its much easier and quicker to get started. I just don't know enough about it.
Neither, I'm doing neither. Sales or marketing or both or something else . I chose what I'm doing . Time will tell, the second quarter of 2024 rolls around I should know if its real. 🤣
Love it
Does changing the way you market your product change the opinion of your current customers?
Not enough man something missing.
Is Instagram dead? Or can I still use that? I feel like that’s what I’m “best” at. But I love making longer videos they just take so long
Beautiful
great,
Thank you… this is gold.
He explained something that would be considered common sense as if it was mind blowing😂😂😂
🛑. Stop get a way
this guys is the worst
1. Run across hormozis 2.listen to hormozis 3.execute
😢
3 things that are required in order to promote:
1. Who you are trying to reach, which is your avatar
2. Your media/medium – choose what you're best at
3. Pick platform where those avatars and that medium is
4. Which activities to do – reach out 1on1 and broadcast
Do as much of the last two as you can as those are the only things that will get you new customers
No
This is exactly where im currently in
Random question Alex, are you a man of faith? Just curious what your viewpoint is.
Industry marketplaces are another option, even for new business.