See how to plan, schedule, and manage your next digital marketing campaign, plus save time with our free template:
Watch this video to learn what a digital marketing campaign is and how to create an integrated marketing campaign that leads you to success. We’ll also show you digital marketing campaign examples to inspire your own planning.
00:00 – Introduction
00:31 – What is a digital marketing campaign?
01:17 – How to create a digital marketing campaign
01:31 – Define your campaign goals
02:00 – Identify your target audience
02:52 – Choose your digital channels
03:34 – Set your campaign budget
04:11 – Create a detailed project plan and schedule campaign tasks
04:49 – Collaborate with your team to create content for your digital campaign
05:29 – Manage campaign status and deadlines
06:05 – Free digital marketing campaign template
06:24 – Plan and schedule campaign tasks in Gantt view
06:39 – Drag and drop to reschedule campaign activities
06:52 – Color-code tasks based on activity type or user
07:10 – Use milestones to indicate key actions or events in your project
07:24 – Use subgroups to break down campaign activities by channel
07:33 – Communicate on tasks with comments
07:45 – Manage your campaign in Calendar view
08:01 – Keep tabs on your campaign tasks in My Tasks view
08:15 – Create your own digital marketing campaign with TeamGantt
Digital marketing campaigns are multifaceted initiatives that target your audience exclusively through digital channels. They often involve a lot of collaboration to get the campaign off the ground.
Some examples of digital marketing campaigns include corporate rebranding initiatives, sales or promotions, and seasonal events. Of course, the types of digital marketing campaigns you employ will depend on your overall digital marketing strategy.
A digital marketing campaign is a large undertaking that requires thorough planning and coordination across teams and departments. Not only do you have people to coordinate, you have multiple marketing channels to work into your campaign schedule. That’s why campaign planning is essential.
A plan gives you a high-level view of your timeline so you can establish a solid digital marketing strategy and monitor progress to make sure work is delivered on time.
As a marketing professional, you’re busy juggling a hefty workload with tight deadlines, so we’ve created a free digital marketing campaign template so you can save time building, updating, and communicating your marketing plan and see what’s done—and what’s to come—at a glance.
Save time with our free digital marketing campaign template today:
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Short, clear and informative! Thank you!👍🏻