If a business consistently delivers high-quality customer service, it will have built brand equity.
This means that the company has fostered a high level of trust with their customers, which helps to create customer loyalty and repeat business.
The most critical aspect in building brand equity is a consistent brand messaging system that reaches customers.
The marketing mix must be attractive to the customers and communicate the value of your products or services daily.
Customer service touch-points like after-sales support, help desk, training programs, online forums, blogs, and social media help build customer loyalty.
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