In this video, I sit down with Google Analytics expert Chris Cheetham-West to discuss the major changes coming to the platform with the release of Google Analytics 4.
As one of the core tools used by marketers to measure their ROI, it’s important to stay up-to-date with the latest developments. Chris shares his insights on what these changes mean for marketers, how to best prepare for them, and how to leverage the new features to improve your ROI measurement.
Tune in to learn from a Google Analytics pro and stay ahead of the curve!
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About Neal Schaffer
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Hey! My name is Neal Schaffer, a Fractional CMO who loves working with small businesses, entrepreneurs, startups, and content creators from around the world in educating and ultimately helping them grow their business through digital / content / influencer / social media marketing. I have written 4 books which you can find at Amazon ( run a blog that receives millions of views every year ( and also host a podcast called Your Digital Marketing Coach ( Feel free to sign up to my email list for the latest updates ( and reach out to me if I can be of any help! (
P.S. This video is not sponsored, but I may receive a small commission if you purchase any products through the links in the description. I only recommend products that I use and love, and I appreciate your support.
