What are the key steps to success for your brand or product? The answer is the Marketing Mix. If you want to know what is Marketing Mix and its definition, which steps you should follow and why the 4Ps of Marketing Mix are the best choice, don’t miss this video!
00:00 – Introduction
00:22 – The Marketing Mix
00:28 – Ways of classifying these steps
00:45 – The 4Ps of Marketing
01:17 – The 1st P: Product or service
01:45 – Questions to define your product or service strategy
02:10 – The 2nd P: Place
02:45 – Questions to define your sales distribution strategy
03:10 – The 3rd P: Price
03:55 – Questions when choosing the right price
04:18 – The 4th P: Promotion
04:45 – Questions to create a good and efficient marketing strategy
05:15 – Step by step plan to make the most of the Marketing Mix
05:25 – 1. Identify the product or service you need to analyze
05:30 – 2. Answer the questions we’ve proposed with each P
05:42 – 3. Take a look from your customer’s point of view
06:00 – 4. Create hypotheticals with “why” and “what would happen if…?”
06:20 – 5. Put your hypotheticals into action
06:26 – 6. Perform regular check-ups on your strategy
06:40 – Farewell
The Marketing Mix are all the steps that a company takes in order to promote its product or service. There are different ways of classifying these steps:
– The 4 Ps
– The 7 Ps, which are a broader version of the 4 Ps.
-The 4Cs, that approach the steps from the consumer’s point of view.
But even though all of them might be helpful, the 4 Ps are the most well known and useful. If you want to know about the Product, Place, Price and Promotion of the Marketing Mix strategy, keep watching!
📝 More about the Marketing Mix and the 4Ps of marketing, check this article 👉
📝 More about the 4Ps of Marketing Mix 👉
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Very informative video. Thank you.