Is brand love the holy grail for marketers and entrepreneurs, or just another bullsh*t buzzword?
Or perhaps, is brand love something far more interesting than either its typical proponents or detractors understand?
Join me of this interview with Dr. Aaron Ahuvia, the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and someone who Philip Kotler called “the world’s leading expert on brand love.”
He is also the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are. Amazon listed The Things We Love as one of the best business books for 2022.
Aaron will provide concise, evidence-based answers to questions such as:
– whether consumers really love brands?
– is brand love a wise goal for their company?
– if brand love does make sense for their business, what can they do to increase it?
Join me for what is bound to be an insightful interview!
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Hey! My name is Neal Schaffer, a Fractional CMO who loves working with small businesses, entrepreneurs, startups, and content creators from around the world in educating and ultimately helping them grow their business through digital / content / influencer / social media marketing. I have written 4 books which you can find at Amazon ( run a blog that receives millions of views every year ( and also host a podcast called Your Digital Marketing Coach ( Feel free to sign up to my email list for the latest updates ( and reach out to me if I can be of any help! (
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