Webinars are still an effective way to generate leads, especially in B2B marketing.
But live webinars also eat up a lot of resources, and once they are done they are done.
It would be great to automate webinars so that we get the most out of our investment, but is it practical and possible?
With the right planning, could automated evergreen webinars actually provide a similar experience to a live one?
To answer these and all of your questions about automated webinars, my special guest for this video is Melissa Kwan, Cofounder and CEO of eWebinar.
Melissa has spent 13 years in startups and built three successful companies without venture capital backing. As a revenue-driven founder specializing in B2B sales and business development, she has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.
Over the last decade, Melissa has come to believe that happiness should be the foundation of one’s career, not the other way around, and that the way to achieve this is by intentionally designing one’s life.
This belief was born in part from the soul-crushing experience Melissa endured giving the same webinar over and over again while onboarding and training customers for her previous SaaS company. She wanted to free others from the same trap by giving them a way to automate their repetitive webinars, so they could get their time back and spend it doing something else they value more instead of being tied to Zoom all the time.
And that is why she co-founded eWebinar, an automated webinar solution that helps companies do hundreds of engaging webinars without having to be there. eWebinar turns any video into an interactive webinar that you can set on a recurring schedule, or make available on-demand. Using eWebinar, companies are doing up to 100x more sales demos, onboarding, and training sessions — all without adding a single person on their team.
Join me for this insightful interview with Melissa!
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