A common question we hear from clients’ dev teams is if they can remove redirects in order to speed up the website. The thinking is that removing redirects can reduce overhead on the server and make the website load more quickly. That seems to make sense—but do redirects have that kind of impact? At the same time, Google has suggested removing landing page redirects to reduce a website’s speed. I wanted to put both concerns to the test: Do redirects add to a website’s overhead enough to slow it down? Do landing page redirects affect a website’s speed? If so, how much?
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thank you for posting this, have a question!
If I wanted to delete redirected pages from google how should I do that?
Really great test and explanations. Thanks for making this video !