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It is very important that you understand how well your TikTok profile is performing. Also you need to know which of your videos are performing the best and which are underperforming. There is an easy way to do this using the analytics built in to the TikTok platform.You can drill down with TikTok analytics to see useful metrics for each one of your video posts. This is useful to assess whether the content was good or not, whether you used the right hashtags and so on. Then there is your following. Is it growing or declining? Where are your followers from? TikTok analytics will show you all of this. It will tell you which countries your followers are from on a percentage basis. You can use this information to see how followers from certain countries resonate with your content.With the Content Insights section you can get the richest information about all of your video posts. You can see how many of your videos trended on the “For You” page for example and what the result of this was in terms of views and likes.Here is the information that you can get on each of your video posts:Total hearts (likes) for the postTotal comments for the postTotal shares for the postTotal video play timeTotal video viewsThe Average watch timeSources of trafficAudience territoriesWith Total hearts (likes) for the postTotal comments for the postTotal shares for the postTotal video play timeTotal video viewsThe Average watch timeSources of trafficAudience territoriesWith TikTok analytics you can see what has happened in your account over a 7 day or 28 day period. When you examine your profile performance you can work out how long it takes users who are new to your content to follow you on average. This will make predicting the results of specific marketing campaigns a lot easier.
